My first email newsletter will come out in March!! I recently had the chance to study how to use Mail Chimp! I've been meaning to do it for some time but just thinking about having to study something new again overwhelmed me and I kept putting it off. Really, adding to my ever growing list of things that had to be done is not such a great idea…but it is something I read works wonders if you want to market yourself, and I really do need that, how else will I get my work out there (that is, of course my goal for 2011). So, what's a day lost trying to figure things out..I can shuffle my schedule around and lose a days sleep (ha!) and try to be more organized with list upon list to cross off.
So I finally got my Mail Chimp account, using the free service of course, it took me one day to figure things out (it was actually very user friendly) and several more days to tweak the email campaign and then wait another week to get email confirmation if I could use comments some people had made about my work. I finally mailed my campaign out to about 700+ emails I was just sitting on (these were emails from people who signed up to receive updates and news from several Wedding Fairs/Expos I had attended in Manila as an exhibitor.
What I love about Mail Chimp is that I could monitor how many people actually opened the email campaign I sent, how many clicked, which areas were clicked, how many subscribed and how many unsubscribed. It was really amazing. From constantly monitoring the stats on your campaign materials, you will get a feel of what works for you and what doesn't. Of course, you also have to constantly check, so if that isn't your cup of tea, well then coming out with a newsletter is probably not for you.
As for me, it's something I've committed to do. And a way for me to connect with my readers, clients, target market. I know not everyone has the time to read my blog, or everything I post about. I subscribe to blogs that interest me, but I don't read each and every post - especially when I'm busy with other things. I subscribe to their newsletters so that even if I don't always read their blogs I get their monthly newsletters and still get to follow that certain artist, blogger, site and get in on certain promos or deals they're running. I'm hoping that will work for me too. :)
Click Here to see my mail campaign:
I hope you'll take the time to subscribe to my newsletter, I'm doing a raffle and giving away a custom art print to two lucky subscribers and announcing it in my upcoming March newsletter! It's not too late to sign up to be entered into the draw :)
You can click on the sign-up for my newsletter link on my sidebar.
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